With the rise of the baby boomers, greater emphasis has been drawn towards wellness and anti aging concepts as a means of maintaining good health and looking good while aging.
A reknown economist says the world has no choice but to focus on wellness. “Aging,” he said, “is the single greatest predictable global problem of the 21st century.” We can therefore predict that “unwellness” will continue to rise, even in the most affluent nations, costing the global economy billions of dollars. A leading Economics professor agreed, showing that governments are moving away from Gross Domestic Product and towards well being as a measure of societal progress.
According to the latest figures from the Global Wellness Institute, the Global Wellness Economy has grown by 10.6% since 2013 to $3.7 trillion, far outpacing global GDP. Wellness tourism grew at 14%, more than twice as fast as overall tourism at 6.9%. The global spa market grew from $94 billion in 2013 to $99 billion in 2015 with 16,000 new spas and over 230,000 new employees.
savvy entrepreneurs, eager to cash in on this global business opportunity have responded by setting up and designing spa facilities that go beyond the traditional mold.
The latest disruptive techniques to emerge in this business space are “massage-on-demand” services such as Urban Massage in Europe and Zeel in the U.S., often referred to as the “Uber of massage.” Zeel bookings happen last-minute, within 4 hours of the desired time. This is an area where traditional spa businesses, having to manage their high labor costs, struggle to meet the demand. Now spas are reaching out to services like Zeel to provide on-call staffing to meet the fluctuating demands of their businesses. Most luxury spas would probably shy away from these kinds of partnerships citing concerns about training and liability. But as these services evolve, they will dramatically change the way spas do business.
In Nigeria this concept is still alien to our business environment. Most spa services are still managed in traditional spa establishments. It is expected that as the society advances, just as Uber has disrupted the taxi services in Lagos, these new spa services will be available in the country and become acceptable to the general public.