As Nigeria’s middle class population evolves, the concept of wellness and anti-aging techniques as a means of maintaining good health while aging has increasingly emerged.
All over the world, the new trend is that governments are moving away from Gross Domestic Product (GDP) and towards wellbeing as a measure of societal progress.
According to the Global Wellness Institute, the Global Wellness Economy has grown by 10.6% since 2013 to $3.7 trillion, far outpacing global GDP. Wellness tourism grew at 14%, more than twice as fast as overall tourism at 6.9%. The global spa market grew from $94 billion in 2013 to $99 billion in 2015 with 16,000 new spas and over 230,000 new employees.
As savvy entrepreneurs, eager to cash in on this global business opportunity, Nigerians have responded by setting up and designing spa facilities that cater to all kinds of clientele.
In Nigeria, most spa services are still managed in traditional spa establishments and are located in major metropolitan cities such as Lagos, Abuja and Port Harcourt. They offer various services, including massages, body scrubs, facial treatments and manicures and pedicures. Some medical spa facilities also offer aesthetic procedures such as laser treatments, minimally invasive cosmetic procedures and even minor surgery.
Some traditional spas have partnered with the massage-on-demand providers for increased accessibility to their clients. Most luxury spas shy away from these kinds of partnerships, citing concerns about training and liability. But as these on- demand services evolve, they will dramatically change the way spas do business and the industry in Nigeria will continue to evolve to meet the increasing demands of the users of the services.